NONE 20251222134910577 wseas/wseas content-registration-form+ja@crossref.org content-registration-form WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 1109-9526 2224-2899 Teti Rohayati Management Program, Management Study Program, BINUS Business School Undergraduate Program, University of Bina Nusantara, Jakarta, 11480, INDONESIA I. Ketut Ega Septyawan Management Program, Management Study Program, BINUS Business School Undergraduate Program, University of Bina Nusantara, Jakarta, 11480, INDONESIA M. Rizqon Akbar Management Program, Management Study Program, BINUS Business School Undergraduate Program, University of Bina Nusantara, Jakarta, 11480, INDONESIA Subagio Subagio Polytechnic of State Finance STAN, South Tangerang, 15224, INDONESIA Business competition which is increasingly digitalized, global, free, open, and innovative is currently developing so fast that companies must always develop strategies to increase customer satisfaction. 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