NONE 20260430154846212 wseas/wseas content-registration-form+ja@crossref.org content-registration-form WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 1109-9526 2224-2899 Čereš Matej Institute of Economics and Management Slovak University of Agriculture in Nitra Trieda Andreja Hlinku 2, 949 76 Nitra SLOVAK REPUBLIC Kapsdorferová Zuzana Institute of Economics and Management Slovak University of Agriculture in Nitra Trieda Andreja Hlinku 2, 949 76 Nitra SLOVAK REPUBLIC Čeryová Dominika Institute of Economics and Management Slovak University of Agriculture in Nitra Trieda Andreja Hlinku 2, 949 76 Nitra SLOVAK REPUBLIC Ladvenicová Jana Institute of Economics and Management Slovak University of Agriculture in Nitra Trieda Andreja Hlinku 2, 949 76 Nitra SLOVAK REPUBLIC Švikruhová Petronela Institute of Economics and Management Slovak University of Agriculture in Nitra Trieda Andreja Hlinku 2, 949 76 Nitra SLOVAK REPUBLIC The agricultural sector is undergoing a profound structural transformation driven by global challenges and socio-economic and environmental changes. The growing need for adaptation and innovation among agricultural enterprises is reflected in increased strategic investment activities aimed at improving sustainability, resilience, and productivity. Empirical evidence shows a clear prioritisation of investments in technological innovation as a key driver of modernisation and competitiveness. In contrast, responses to other global challenges, including geopolitical instability, socio-demographic shifts, economic fluctuations, and environmental pressures, remain fragmented. The availability and structure of financial resources, such as European Union funds, national subsidies, and commercial financing, significantly influence investment behaviour and priorities. Quantitative analyses confirm statistically significant relationships between investment scale, sources, timing, and the types of global challenges addressed. 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