NONE 20251204064249861 wseas/wseas content-registration-form+ja@crossref.org content-registration-form WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT 1790-5079 2224-3496 Zuolin Liu International College, Krirk University, Thanon Ranon Intra, Khwaeng Anusawari, Khet Bang Khen, Krung Thep Maha Nakhon 10220, THAILAND Guang Lv International College, Krirk University, Thanon Ranon Intra, Khwaeng Anusawari, Khet Bang Khen, Krung Thep Maha Nakhon 10220, THAILAND This study analyzes the demand for rural public facilities to optimize the allocation of government resources, ensuring that the supplied facilities align with residents' needs for maximum satisfaction. A Kano questionnaire was employed to survey residents' demand for public facilities. Based on the questionnaire results, the demand was classified using the Kano model. The Analytical Hierarchy Process (AHP) was then applied to derive the initial weight, which was further adjusted based on the Kano classification to obtain the final weight coefficients. The highest priority needs were identified through weighted calculations using the relevant formula. The findings indicate that residents' demand for public facilities does not strictly follow Maslow’s hierarchy of needs; rather, as needs evolve, multiple demand levels coexist, exhibiting a crossover characteristic. 12 04 2025 12 04 2025 1389 114 https://creativecommons.org/licenses/by/4.0/deed.en_US 10.37394/232015.2025.21.114 https://wseas.com/journals/ead/2025/c325115-1330.pdf Deshpande, U. L., Bagwan, M. I. B., & Tapase, A. B., Sustainable Planning for Provision of Basic Infrastructural Facilities in Rural Areas - Majgaon Village A Case Study, In Sustainable Development Goals, pp. 123– 145, Springer, 2021. https://doi.org/10.1007/978-3-030-79644- 0_11. 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