29bc17c5-f11c-4a75-a3cc-3953d9d07c9820230711082550887wseas:wseasmdt@crossref.orgMDT DepositEARTH SCIENCES AND HUMAN CONSTRUCTIONS2944-90062944-915410.37394/232024https://wseas.com/journals/eshc/312023312023310.37394/232024.2022.3https://wseas.com/journals/eshc/2023.phpOksanaPetrenkoPhD in Public, Associate Professor Department of Applied Economics, Entrepreneurship and Public Administration, National Technical University "Dnipro Polytechnic" 19, Dmytra Yavornytskoho Av., Dnipro, 49005, UKRAINEYevheniiKostykPhD in History, Associate Professor, Department of Economics, Faculty of Financial, Economic and Vocational Education, Hryhorii Skovoroda University in Pereiaslav, 30, Sukhomlinsky St., Pereyaslav, Kyiv region, 08400, UKRAINEOlenaBieliaievaCandidate of Public Administration Department of Business Economics and Administration, Sumy State Pedagogical University A.S. Makarenko, 87, Romenskoe shosse, Sumy, 244027 UKRAINELarysaMelnychukDoctor of Science in Public Administration, Associate Professor, Department of Public Administration and Governance, National Aviation University, 1, Liubomyra Huzara ave. Kyiv, 03058 UKRAINEViktoriiaLolaPhD in Public Administration, Associate Professor, Department of Аpplied Еconomics, Еntrepreneurship and Рublic Аdministration, Dnipro University of Technology, 19 Dmytro Yavornytskyi Av., Dnipro, 49005, UKRAINEAnzhelaOlkhovskaDoctor Sciences of Pharmacy, Associate Professor, Department of General Medical Disciplines and Social Pharmacy Interregional Academy of Personnel Management Ukraine, 2, Frometivska St., Kyiv, 02000, UKRAINEState regulation of business in social networks provides for the protection of personal data, intellectual property rights and ensuring the confidentiality of information of legal entities and individuals. The purpose of the academic paper is to analyse the international experience of state regulation of business in social networks and to determine the approach to the model of its implementation. Features of the development of digital technologies make it possible to improve the selection of methods for carrying out the research, which will be based on the use of expert evaluation. The research methodology consists in conducting a comprehensive study of the modern environment of social networks and identifying key areas for state intervention and defining the legal framework for conducting business in social networks. In the course of analysing the state regulation of business in social networks, the search method, induction and deduction, and the empirical method were used. With the help of the latter, an analysis of the level of state presence in the activities of the corporate sector and the implementation of characteristic principles was carried out. 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