NONE
20260427083839281
wseas/wseas
content-registration-form+ja@crossref.org
content-registration-form
WSEAS TRANSACTIONS ON SYSTEMS
1109-2777
2224-2678
AI and Immersive Technologies in E-commerce: A Literature Review
Sokol
Shurdhi
Department of Applied and Computer Sciences Barleti University Rruga Frang Bardhi Tirana ALBANIA
Luan
Bekteshi
Department of Applied and Computer Sciences Barleti University Rruga Frang Bardhi Tirana ALBANIA
Genta
Rexha
Department of Electronics and Telecommunications Polytechnic University of Tirana 1000, Tirana ALBANIA
The changing needs of customers for a more interactive, personalized, and smooth shopping experience have changed the field of e-commerce. This has led to the use of immersive technologies like Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), which have a great potential to enrich the consumer experience, increase efficiency, and ultimately contribute to higher sales through the integration of AI. This study aims to examine the influence of AI and immersive technologies on online shopping, integrating contemporary trends, consumer behaviors, and case studies. To achieve this, the study aims to combine theoretical and practical knowledge through the synthesis of 210 sources, later narrowed down to 89 relevant ones. The study provides a unified understanding of a previously fragmented field, creating a valuable source of knowledge for any individual seeking to advance the field of online shopping.
04
27
2026
04
27
2026
243
20
https://creativecommons.org/licenses/by/4.0/deed.en_US
10.37394/23202.2026.25.20
https://wseas.com/journals/systems/2026/a405118-439.pdf
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