WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 11, 2014
Business Intelligence Adoption: A Case Study in the Retail Chain
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Abstract: Business Intelligence (BI) tools are adopted by more and more companies in the current environment that requires companies to operate as efficiently as possible. The paper investigates a BI adoption in a retail chain. Based on qualitative research methods, it analyses the Business Intelligence life cycle; it evaluates factors impacting the adoption from the Diffusion of Innovations perspective. One of the findings is that requirements engineering is critical, and even small issues have a tendency to cause big problems. This links to the sentiment among managers, often worrying that IT projects will run over-budget and/or over-time. Finally, the presented research identifies benefits that are considered to be the most important by the retail chain managers. An important finding is that managers consider improved decision-making to be the most significant benefit.
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Keywords: Business intelligence, adoption, diffusion of innovations theory, system life cycle, benefits, retail chain, speed of adoption
Pages: 95-106
WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 11, 2014, Art. #9