Published Articles with Keyword: brand
- Title: A Study on Customer Perception Towards Impact of Technologies on Enhancement of Design, Branding and Advertising in Sustainable Jeweleries
Authors: Parikshit Arya K. L., Dr. Ganesha K. S.
Doi: 10.37394/232022.2024.4.22
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Published in Design, Construction, Maintenance, Volume 4, 2024
- Title: Brand Avoidance in Local Businesses: The Interplay between Symbolic Incongruence and Negative Emotions
Authors: Gema Muhammad Ramadhan, Elfindah Princes
Doi: 10.37394/23207.2024.21.199
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Brand Loyalty through Consumer Protection of Selected E-Commerce Firms
Authors: Ajike Emmanuel O., Omodudu Timothy. O., Ayo Mofoluwake F., Adeoye Solomon O., Nwankwere Idowu A., Nwaulune Jude C., Owolabi Titilayo J., Adesuyi Oluwabukola O.
Doi: 10.37394/23207.2024.21.178
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: The Impact of Social Marketing on Enhancing Customer’s Loyalty for Jordanian Insurance Companies
Authors: Ahmad Wasfi Mohammad Albdour, Manal Ali Almarashdah, Mohammed Almomani, Hebah Makhamreh, Ro’aa Adnan Mustafa, Hisham Ali Shatnawi
Doi: 10.37394/23207.2024.21.133
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty
Authors: Muhammad Adnan Bashir, Ummi Naiemah Binti Saraih, Raghava Gundala, Junaid Ansari, Muhammad Azeem Qureshi, Shiraz Ahmed
Doi: 10.37394/23207.2024.21.128
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: On the Social Media Platform, Virtual Internet Celebrities and Real Idol Brand Spokesmen Perceive Human Nature, Physical Charm, and Study Consumer Reaction Based on Self-Consistency: The Media Effect of Trust
Authors: Li Li, Shanshan Liu, Jong-Yoon Lee
Doi: 10.37394/23207.2024.21.64
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Assessing Brand Equity of Affiliated Universities in Vietnam National University, Hanoi
Authors: Nguyen Ngoc Trang, Nguyen Anh Tuan, Le Nam Long
Doi: 10.37394/23207.2024.21.54
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: e-WOM: How do Fake Reviews in the Saudi Tourism Sector Impact Consumers’ Purchasing Intentions?
Authors: Abdul Wahab Alwahashi, Ahmed Medjedel
Doi: 10.37394/23207.2024.21.47
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Published in WSEAS Transactions on Business and Economics, Volume 21, 2024
- Title: Digitalization Strategies for Marketing Communications to Build Relationship Marketing: Modern Solutions in Brand Management
Authors: Valentyna Morokhova, Zhyldyz Batyrbekova, Olena Bondarenko, Tetiana Ustik, Mariia Saiensus, Vitalii Travin
Doi: 10.37394/232015.2023.19.112
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Published in WSEAS Transactions on Environment and Development, Volume 19, 2023
- Title: Cultural Influence on Brand Personality Preferences: Individualists Prefer Sophisticated and Competent Brands while Collectivists Prefer Sincere Brands
Authors: Mirdaim Axhami, Loreta Axhami
Doi: 10.37394/23207.2023.20.212
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business
Authors: Tetiana Ustik, Viktoriia Karmazinova, Svitlana Shurpa, Olena Zhuk, Olha Boiko, Larysa Radkevych
Doi: 10.37394/23209.2023.20.37
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Published in WSEAS Transactions on Information Science and Applications, Volume 20, 2023
- Title: The Influence of Brand Ambassador and Advertising Appeal on A Skincare Product Purchase Decision
Authors: Nadya Tri Handayani, Mahir Pradana
Doi: 10.37394/232018.2023.11.32
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Published in WSEAS Transactions on Computer Research, Volume 11, 2023
- Title: How do Social Media Environments and Self-Brand Connection Give an Impact on Brand Advocacy?
Authors: Aryo Bismo, Harjanto Prabowo, Pantri Heriyati, Sri Bramantoro Abdinagoro
Doi: 10.37394/23207.2023.20.148
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: Promoting English Education Through Word-of-mouth: Case of Wall Street Bandung, Indonesia
Authors: Denissa Aulia Putri, Marheni Eka Saputri, Mahir Pradana
Doi: 10.37394/232032.2023.1.17
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Published in Financial Engineering, Volume 1, 2023
- Title: Is this Truly Healthy? Consumer's Trust in a Healthy Product Extension in Traditionally Unhealthy Products
Authors: Anton Agus Setyawan, Huda Maulana, Putri Dewi Wulan Kusumawati, Sri Murwanti, Edy Purwo Saputro
Doi: 10.37394/23207.2023.20.69
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: The Influence of Social Media, Brand Trust, Brand Affect and Value Consciousness on Brand Loyalty: Online Transportation Cases in Indonesia
Authors: Singgih Santoso
Doi: 10.37394/23207.2023.20.52
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: How Randomness is Controlled in Dynamic Identity to Maintain Recognisability: A Case Study of Flip Burger, an Indonesian SME
Authors: Riky Azharyandi Siswanto, Jasni Bin Dolah
Doi: 10.37394/23207.2023.20.34
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: Fashion Brand Involvement and Hedonic Consumption Antecedents in a Fast Expanding Market
Authors: Matthew Etinosa Egharevba, Stephen Ikechukwu Ukenna, Igban Emmanuel, Isabella Ebelike Tamara-Ebiola, Ugbenu Oke, Kasa Adamu Gayus
Doi: 10.37394/23207.2023.20.16
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Published in WSEAS Transactions on Business and Economics, Volume 20, 2023
- Title: A Study on Level of Satisfaction Towards Home Appliance Products in Kulithalai Taluk, Karur District
Authors: S. Vivek, B. Sekar
Doi: 10.37394/232025.2022.4.3
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Published in Engineering World, Volume 4, 2022
- Title: Antecedents and Consequences of Patient Satisfaction in the Context of Private Hospitalization Services
Authors: Ahmad Azmi M. Ariffin, Norzalita A. Aziz, Norhayati M. Zain, Bama V. V. Menon
Doi: 10.37394/23207.2022.19.24
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Published in WSEAS Transactions on Business and Economics, Volume 19, 2022
- Title: Purchase Decision of Proton Car in Pulau Pinang
Authors: Yaty Sulaiman, Tang Wei Chau
Doi: 10.37394/23207.2021.18.110
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: Tourism as an Aspect of City Branding in Functional Urban Areas
Authors: Ewa Glińska, Anna Matwiejczyk, Yauheniya Barkun
Doi: 10.37394/23207.2021.18.31
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Published in WSEAS Transactions on Business and Economics, Volume 18, 2021
- Title: Research on the Factors of Developing Green Hotels in Resort Hotels
Authors: Chien-Chung Yu, Chun-Chu Liu
Doi: 10.37394/23207.2020.17.56
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020
- Title: The Influence of Private Label on Customer Loyalty, the Mediating Role of Customer Satisfaction
Authors: Jamal M. M. Joudeh, Tareq N. Hashem, Nawras M. Nusairat
Doi: 10.37394/23207.2020.17.48
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Published in WSEAS Transactions on Business and Economics, Volume 17, 2020
- Title: Corporate Reputation in the Online Universe based on Social Media Content Analysis
Authors: Vasileios Basdras, Klimis Ntalianis
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Published in WSEAS Transactions on Communications, Volume 18, 2019
- Title: Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector
Authors: Nga T. H. Nguyen, Diep T. N. Nguyen
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Published in WSEAS Transactions on Business and Economics, Volume 15, 2018
- Title: Destination Personality Analysis on Brand Attractiveness, Brand Awareness, and its Impact on Brand Loyalty: A Survey Research in Indonesia
Authors: Ratih Hurriyati, Rahyuniati Setiawan
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Published in WSEAS Transactions on Business and Economics, Volume 13, 2016