WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 16, 2019
Market Orientation on Performance in Indonesian Service Company: The Mediating Role of Service Innovation
Authors: Nur Afifah, Ilzar Daud
Abstract: Market orientation has an important role for organizations to create superior and sustainable performance and to generate innovative services. The present study aims to propose a conceptual model regarding the relationships between market orientation and performance of the Indonesian service company, known as local enterprises water services (LEWS), located in the west Kalimantan province, with innovative services as a mediating role. Purposive sampling method was used for data collection from 120 employees employed in several departments, including production, distribution, water loss control and costumer service. Data were further analyzed using structural equation modeling partial least square (SEMPLS). The model used in this study was confirmed by the collected data. Our findings suggested that market orientation positively affects service innovation and company performance.
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Keywords: Market orientation, service innovation, company performance, company, organization, Indonesia
Pages: 171-177
WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 16, 2019, Art. #20