Author(s): Ahmad Moh’d Mansour, Hani Ra’ed Qtaishat, Esra’a Jawdat Samara, Rawan Yahia Al Husamie
Abstract: The aim of this paper was to examine the manner in which Lafarge, a multinational cement corporation, has gone about executing an IT-based strategy. The analysis was motivated by multiple concepts of strategy. Based on currently authorized company framework. The study was done to, evaluate the development process of the ICT-based growth plan for Lafarge cement and to analyse the issues encountered by Lafarge cement in integrating information and communication technologies as a strategic plan. A standardized questionnaire was used to collect the results. Descriptive figures were used to validate the data’s results. The full text discovered that the application of ICT techniques was split down into many levels with numerous sections being allocated to separate divisions and departments. The key players in the development activities were the management who adopted the technologies, external experts and IT workers. There were several planks in the development process, e.g. restricted jobs of method. Because of this, it was not as successful for the lower levels of workers that the ICT approach tackled. It is advised that senior management reduce the amount of administration in the company to move more effectively. There is a need for senior and middle level management to be properly qualified in managing policy execution, and how to effectively deal with different cultures in the enterprise.
Keywords: ICT, Jordan, Lafarge Cement, Cement Industry
DOI: 10.37394/23207.2021.18.81WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 18, 2021, Art. #81