Author(s): Chung-Chih Lee, Hsing-Chau Tseng, Chun-Chu Liu, Huei-Jeng Chou
Abstract: AES encryption algorithm is a universal algorithm, which can be used in many fields, including intelligent marketing. In the field of modern intelligent marketing, every enterprise adopts the platform model to carry out marketing activities, which gives birth to the high-tech intelligent marketing platform. The use of this platform does bring great convenience to marketing activities and effectively improve the success rate and efficiency of marketing. However, with the in-depth use of the intelligent marketing platform, people find that there are many security risks in this platform, including Marketing information may be damaged by people, indicating that the platform needs further optimization. At this time, AES encryption algorithm has become the main method of platform optimization. In order to understand the optimization performance of AES encryption algorithm in the high-tech intelligent marketing platform, this paper will analyze the concept of the algorithm, the existing defects of the platform, the optimization scheme of the platform under the algorithm, and finally simulate the results of the optimization scheme to verify the feasibility of the application of the algorithm.
Keywords: AES encryption algorithm, high tech intelligent marketing platform, marketing information risk
DOI: 10.37394/23207.2021.18.143WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 18, 2021, Art. #143