WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 14, 2017
Case Study Analysis of Sustainable Supply Chain Redesign Linking with New Product Development
Authors: Elmira Naghi Ganji, Satya Shah, Alec Coutroubis
Abstract: This research seeks to investigate the new product development (NPD) approaches and the supply chain redesign strategies as part of the sustainable development. A systematic approach of literature review will be undertaken in order for effective gathering a set of structured data to act as a basis for the further discussions. The case of Boeing Dreamliner provides with a qualitative research method in order for critical analysis of the main concepts of the research. According to the inclusive Dreamliner’s development programme and the risks and threats associated with supply chain redesign, this paper defines a comprehensive framework in order to minimise the potential failures and delays within the future aircraft development approaches. The paper studies the supply chain redesign of NPD programme within the aircraft industry; therefore, there is a need for other types of industries to be investigated due to their different features and necessities. The systematic review of Dreamliner case provides an opportunity for creating a well-defined framework addressing supply chain sustainability and NPD project management challenges. All the supply chain entities especially within aircraft industries would benefit from the paper results in order to receive the best advantages from NPD practices and global supply chain methods.
Keywords: Sustainable Supply Chain, New Product Development (NPD), Boeing, Manufacturing, Supply Chain Management (SCM), Supply Chain Risk Management
Pages: 193-205WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 14, 2017, Art. #22