WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 14, 2017
Gender Differences in Attitudes to Corporate Social Responsibility Among Hungarian Business Students
Authors: László Berényi, Nikolett Deutsch
Abstract: Nowadays, corporate strategies should include the approach and toolset of social responsibility. Although, there are several models available, the efforts on custom development are inevitable due to the diversity of the influencing factors of the effective solutions. Beyond corporate size, activity financial possibilities or territorial location, the attributes of management, staff and the needs and expectations of other interested parties must be considered. Female work and especially the impact of female managers on corporate performance has a growing attention in business researches. Since the managerial attitudes and beliefs may be reflected in corporate decisions, it is worth to examine what changes and challenges are to be expected with the increase in the proportion of female leaders. Moreover, the decisive role of the education system in developing a supportive attitude towards sustainability is to highlight. According to the relevant literature, there is a need for local investigation of the topic. The paper focuses on the attitudes to CSR issues among higher education students. The research sample consists of the responses of business students from various Hungarian universities of Hungarian higher education institutions (n=1087). Statistical analysis uses ANOVA, multidimensional scaling (MDS), correlation and cross-tabulation for processing the results of a survey. The hypothesis says that females’ and males’ perceptions and attitudes to CSR are different. Results confirm that females are more sensitive to CSR issues than males. However, respondents are uncertain about the content and role of CSR; and they consider CSR initiations mainly as a business tool.
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Keywords: corporate social responsibility, CSR, sustainable development, female managers, global problems, environmental attitudes, business students, MDS
Pages: 298-310
WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 14, 2017, Art. #32