Lisha Wang, Yongzhao Wang, Huaming Song, Fu Huang, "Differential Pricing and Recycling Decisions Based on Market Segmentation," WSEAS Transactions on Mathematics, vol. 15, pp. 23-33, 2016, DOI:
Lisha Wang, Yongzhao Wang, Huaming Song, Fu Huang. Differential Pricing and Recycling Decisions Based on Market Segmentation.
WSEAS Transactions on Mathematics. 2016;15:23-33.
WSEAS Transactions on Mathematics
Print ISSN: 1109-2769, E-ISSN: 2224-2880
Volume 15, 2016
Differential Pricing and Recycling Decisions Based on Market Segmentation
Authors: , , ,
Abstract: This paper studies differential pricing and recycling decisions in a closed supply chain with one manufacturer and one retailer. The manufacturer makes the new product directly from raw material and remanufactured products with recycling used one. Considering the market segmentation and the consumer preference, we establish four decision models, which contain a centralized decision model and three Stankelberg game models, to explore the chain members’ optimal strategies on price and profit. By using game theory, the firms optimal strategies and some managerial insights are obtained.
Pages: 23-33 WSEAS Transactions on Mathematics, ISSN / E-ISSN: 1109-2769 / 2224-2880, Volume 15, 2016, Art. #3 DOI: *As the DOI is a unique identifier, it is already available in the pdf version.
**The DOI link will be activated in the first midst of January 2026.
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