WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 13, 2016
Innovation Capacity and Service Differentiation: The Study of Methodologies for Competitive Advantage
Authors: Deosir Flávio Lobo De Castro Junior, Marcelo Augusto Menezes Deluca, Elvis Silveira-Martins, Marcio Nakayama Miura, Anderson Antonio Mattos Martins
Abstract: Innovation Capability and Service Differentiation are internationally relevant subjects discussed in academic and empirical research focused on organizational strategies. The present study analyzes the bibliometric methodologies used in international literature on these subjects. The analyses comprised 1078 articles from the EBSCO database, published between the years 1951-2014. The results showed a global perspective on the subject, identifying the works and presenting the methodological procedures and intellectual interconnections between authors and their educational institutions and / or research. The lack of research on the topic and a still modest network of researchers and research institutions were the most significant findings. As for the methodology, a clear orientation towards a quantitative approach for the construct Innovation Capability, and a qualitative one for the construct Service Differentiation was found.
Keywords: Innovation Capability, Service Differentiation, Strategy, Bibliometric Study
Pages: 1-10WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 13, 2016, Art. #1