WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 13, 2016
A Study of Intention to Use Tablet PC E-books from a Perspective Combining TAM and IDT
Authors: Mei-Ying Wu, Hung-Chi Pan
Abstract: The emergence of Tablet PCs in recent years has further triggered an evolution of e-books. Tablet PCs are very likely to become a dominant e-book reading device in the future. This paper probed into attitude toward using and intention to read e-books for Tablet PCs among e-book users in Taiwan based on a model combining Technology Acceptance Model and Innovation Diffusion Theory. The proposed model was tested using confirmatory factor analysis. Results indicated that attitude toward using was significantly related to perceived usefulness, compatibility, and observability. In other words, people tend to have a positive attitude toward e-books for Tablet PCs when they perceive reading e-books on Tablet PCs as easy, compatible with traditional printed books, and helpful for their communication with others. Besides, most respondents held a positive view of e-books, and their intention to use e-books was positively affected by perceived usefulness and attitude toward using.
Keywords: e-book, Tablet PC, technology acceptance model, innovation diffusion theory
Pages: 414-426WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 13, 2016, Art. #38