WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 13, 2016
Business Students’ Preferences about Social Responsibility in Hungary
Authors: László Berényi, Nikolett Deutsch, Éva Pintér
Abstract: Understanding personal attitudes and opinions towards social responsibility is the key of development both for business strategies and curriculum in higher education. Simply asking the opinions may lead to a distorted picture because of the various social expectations reflected in expressed opinions. Using preference analysis, including the measurement of individual and collective level of consensus improves the validity of a research in the field. This paper presents the results of investigating related preferences of business students as future managers in Hungary (n=250, random sampling). The research activity focuses on the perception of environmental and social issues; personal consistency in preferences; and exploring grouping options. The analysis uses descriptive statistics, Kendall’s coefficient of concordance and Nonlinear Canonical Correlation (OVERALS) analysis. The results show that preference orders of most respondents are clear and those are different by gender, level of education and knowledge level about CSR. The respondents keep environmental problems more important than social ones. OVERALS analysis confirmed the grouping possibilities which allows the targeted development and education actions.
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Keywords: corporate social responsibility, sustainability, preference test, consistency, Guilford-method, OVERALS
Pages: 662-674
WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 13, 2016, Art. #63