Author(s): Dino Pavlić, Mario Jadrić, Maja Ćukušić
Abstract: Researchers face a number of challenges while provisioning for successful research related to technological and methodological aspects of online surveying tools. In this paper we consider factors that can influence and lead to successful use of online surveys. In order to determine the extent at which these factors are associated with the intention of using online surveys, the research model was tested. Data was collected by using online survey tool from 45 business organizations that use online research as part of their regular marketing activities, as well as 322 undergraduate students enrolled in business related courses that use online survey tools for preparation of their final papers. In line with the relevant findings related to key influencers, regression analysis reveals that subjective norms and perceived usefulness are related to intention to use online surveying for both groups of respondents.