WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 19, 2022
Purchase Decision-Making during the Covid Pandemic 19: The Character of International Consumer Behavior
Author(s): Emin Neziraj, Driton Sylqa
Abstract: The aim of this paper is explaining the justification of the phenomenon of consumer behavior is a quite new scientific discipline that emerged only in the middle of the last century, has always been a challenge for companies, especially in the period of the Covid 19 pandemic, where the unpredictable situation affects consumer behavior. The research methods in this paper are the interaction of several scientific methods such is a historical method that took data from the professional literature in the field of marketing, which analyzed the factors and processes of consumer behavior by using the quantitative statistical method with a deductive approach. It has been proven that business results mostly bought products in stores to which they are "loyal" regardless of brand and origin, while a smaller part started buying exclusively products of SEE companies. The analysis concluded that R Square .511 showed that online shopping depends on fear of consumers for possible appeals the same tested model showed that consumers are careful to buy their products because they are not able to physically intoxicate purchased products on the Internet. Also, research results show that companies in the SEE that consumer behavior is a very important indicator for organizational behavior experts on how and in what way to choose the right marketing strategy.
Keywords: Customer, Behavior, decision making covid-19 pandemic
DOI: 10.37394/23207.2022.19.77WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 19, 2022, Art. #77