Author(s): Pham Minh Hoan, Do Thi Thu Hien
Abstract: Studies on the decision to visit a place are abundant in the tourism field, while the Spatio-Temporal factor has not been investigated systematically. The paper proposes an expanding model of intention to visit place using Spatio-Temporal as moderating factors. In the model, the destination image is taken as an independent factor which affects the attitude and intention to visit a place, Spatio-Temporal were developed as mediate factors. The destination image attributes are organized into three groups: Service, Natural Environment, and Quality of Life of the destination. To illustrate for the model, the empirical study was conducted with data from Vietnam, as a case study. With a total of 865 samples from all three regions: The North, Middle and South. SPSS and AMOS software were utilized to run this structure equation modeling (SEM) model. The results of the study demonstrated that destination image factors have an impact on attitude and intention to visit a destination, and Spatio-Temporal issues affect remarkably the relationship between destination image items, attitude and intention to visit a place. The study reveals that in addition to focusing on the factor of destination image, Spatio-Temporal features must also be considered to fully understand tourist decision-making, and it can bring more advantage to real applications.
Keywords: Intention to visit, Service, Natural Environment, Quality of life, Spatio-Temporal, Vietnam
DOI: 10.37394/23207.2022.19.78WSEAS Transactions on Business and Economics, ISSN / E-ISSN: 1109-9526 / 2224-2899, Volume 19, 2022, Art. #78