WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 9, 2012
Gambling Industry and Corporate Social Responsibility – The Czech Experience
Authors: Libena Tetrevová, Jan Svedík
Abstract: This article deals with the context of the social responsibility of enterprises and the gambling industry, and it illustrates these interactions and links on the example of gambling operators in the Czech Republic. The introduction defines the term of the corporate social responsibility within an alternative concept and discusses possible areas of the corporate social responsibility. Furthermore, the attention is paid to the methods of measuring social responsibility and to its indicators from the general point of view. Subsequently, we suggest indicators of corporate social responsibility measurement in the gambling industry in the economic, social, environmental, ethical and philanthropic areas. On the basis of these indicators, we assess behaviour of gambling operators in the Czech Republic and recommend the areas and measures of possible changes.
Keywords: Corporate social responsibility, areas of corporate social responsibility, indicators of corporate social responsibility, gambling, gambling providers, gambling industry, stakeholders