WSEAS Transactions on Business and Economics
Print ISSN: 1109-9526, E-ISSN: 2224-2899
Volume 9, 2012
Customer Needs and Technology Analysis in New Product Development via Fuzzy QFD and Delphi
Authors: Zon-Yau Lee, Chung-Che Pai, Chin-Fu Yang
Abstract: The advanced technology in terms of interaction between human and machine as well as considerable Emotion Interaction Products (EIP) promoted by companies have facilitated a new era. For example, voice recognition and synthesis, hand writing and hand signal identification and virtual reality technologies have enabled the connection between human and computer interaction. Moreover, the application is expended from PC, Personal Digital Assistant (PDA) to mobile phone. Future technological products are expected to respond human emotion and improve human life quality. This research centers on EIP and compares 20 customer needs and 14 technologies using Quality Function Deployment (QFD). Additionally, experts and professionals are invited to express their opinions towards EIP through Fuzzy Delphi Method (FDM) to discuss the dimensions and criteria to be fulfilled. The results demonstrate which customer needs and technologies should be heavily focused, and contribute to design and manufacture EIP effectively.
Keywords: Emotion Interaction Product (EIP), Human Machine Interaction, Quality Function Deployment (QFD), Fuzzy Delphi Method (FDM)